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Case of packaging strategy

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I want to find cases of similar packaging strategies, gift packaging strategies, reuse packaging strategies, specific packaging strategies and changing packaging strategies. I want to complete my homework. Hurry, help!!

search the electric donkey. There will be some

case 1: Samson glass bottle a glass bottle worth $6 million
speaking of Coca Cola’s glass bottle packaging, it is still praised by people today. In 1898, Alexander Samson, a young worker of Luther glass company, designed a glass bottle according to the image of his girlfriend wearing this skirt
the bottle designed by Alexander Samson is not only beautiful, much like a slim girl, but also very safe to use, easy to hold and not easy to slide
What’s more amazing is that the middle and lower parts of the bottle are twisted, just like the striped skirt worn by girls. In addition, because the structure of the bottle is medium large and small, when it contains Coca Cola, it gives the impression that it has a lot of weight
after using the glass bottle designed by Alexander Samson as the packaging of Coca Cola, the sales volume of Coca Cola increased rapidly and doubled in two years. Since then, Coca Cola packaged in Samson glass bottles began to sell well in the United States and quickly swept the world. The investment of US $6 million has brought hundreds of millions of returns to Coca Cola
case 2: the king of cans and containers
as the saying goes, birds of a feather flock together, so different drinks should have different packaging to distinguish them. However, with the birth and development of pop-up can technology, it is widely used in all kinds of commodity packaging. At present, most beer, beverages and cans are made of pop-up cans. There are more than 200 billion aluminum pop-up cans produced in the world every year. At present, cans have become the most widely used packaging containers in the market, the most frequently used and contacted by consumers, and the king of packaging containers worthy of the name. With the rapid growth of the consumption of cans, the consumption of aluminum materials for making cans has also increased significantly. At present, the aluminum materials for making cans have accounted for 15% of the total consumption of all kinds of aluminum materials in the world
case three: Chanel 5 perfume perfume bottle became art. In May of May, when perfume designer Ennis Bao invented many perfume for her to choose from Mrs. Chanel, Mrs. Chanel did not hesitate to choose fifth, which is now known as Chanel 5 perfume. However, apart from the unique fragrance, Chanel No. 5 has become the “noble of perfume aristocrat”, but it is the creative packaging that looks like perfume bottles but instead of medicine bottles. Br> Chanel 5 has become a new aesthetic concept with its gem cut bottle cap, transparent crystal square bottle shape and simple and clear lines, and quickly captured consumers. Since then, Chanel No. 5 has been selling for more than 80 years in the world. In br>1959, the Chanel No. 5 perfume bottle was awarded the title of “outstanding contemporary art” with its unique modern beauty, and it ranks among the exhibits of the Museum of modern art in New York. Chanel No. 5 perfume bottle becomes worthy of the name. In response, Song Weizu, Deputy Secretary General of China Industrial Design Association, said that perfume, as a luxury, best reflects its value and taste. “The packaging of perfume is not only a work of art, but also its greatest value. The cost of packaging can even account for 80% of the value of the whole product. The success of Chanel 5 depends on its unique and disruptive creative packaging.” Br> Case 4: creative packaging of red star blue and white porcelain treasures Erguotou changes the brand image
as a brewing enterprise with a history of more than 50 years, Red Star Erguotou produced by Beijing Red Star Co., Ltd. (hereinafter referred to as “Red Star Company”) has always been the table wine of Beijing citizens and has always been loved by the people. However, because Erguotou has always been in the low-end market of Baijiu, it has not been able to get higher economic benefits because it has always been an “old face” in product packaging. Erguotou Erguotou, China’s first red star blue and white porcelain brand, has entered the high-end Baijiu market of China for the first time in the world, br>. Erguotou, a famous red and blue and blue porcelain, integrates the essence of China’s ancient culture on product packaging. The wine bottle is modeled on the tribute bottle of the Qing Qianlong blue and white porcelain official kiln. The wine box pattern takes the Chinese dragon as the main body and is equipped with a purple red wooden holder. The overall color composition is mainly red, white and blue, with typical Chinese cultural characteristics. The package won the silver medal at the award ceremony of the second China design patent competition. Xing Shengcai, deputy director of the State Intellectual Property Office, said after seeing the packaging, “this product is very creative, and combines China’s traditional culture with Baijiu culture.”

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