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Home xin For McDonald’s or other FMCG, analyze the planning intention and expression effect of its product packaging design. Dear friends, thank you!!!

For McDonald’s or other FMCG, analyze the planning intention and expression effect of its product packaging design. Dear friends, thank you!!!

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hehe, take McDonald’s for example. There is just a news for your reference. McDonald’s packaging adds cultural meaning, keeps pace with the times, and the new design conveys the story of food quality to customers. McDonald’s will launch a new generation of global packaging from November 2008, showing the history of the brand for the first time. In the next two years, all 118 countries where McDonald’s is stationed will participate in the packaging promotion plan, focusing on the story of the brand’s food quality, which will be directly delivered to about 56 million customers every day

by combining striking words and vivid patterns, this new package will show how McDonald’s completes the preparation of high-quality raw materials and food. McDonald’s new global packaging with exquisite patterns, photography and written or non written narration will be suitable for all over the world

Mary Dillon, McDonald’s global chief marketing officer, said: “our new packaging is a novel way to share McDonald’s food quality stories with customers. The more people know about our food, the more they like it.”
you can find the current McDonald’s packaging by searching the text in the resources.

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