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Whoever has a packaging design of about 800 will do.

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Market Research Report on packaging design~~~

Market Research on packaging design

I. significance and purpose of market research
II. Market Research Design
1 Determine the purpose of the investigation
2 Determine the investigation object and investigation unit
3 Determine survey items and questionnaires
4 Determine the investigation time, period, organization and implementation plan
III. specific contents of the investigation
1 Product survey
A. mainly market demand survey
B. Product cultural context and positioning concept
C. characteristics and differences of the same type of products in the market (sales mode, sales area, sales environment, display mode, promotion means, advertising support, etc.)
D. price positioning and strategy, product level and price difference
E. commodity effectiveness, regional differences Climate factors
F. market changes and degree of competition
g. durable goods or daily necessities, disposable goods, gifts
h. religious factors, folk customs, etc.
2 Sales survey
consumers’ purchase behavior, ways, ways, etc
3. Background survey on target consumers
A. age structure
B. education level
C. family structure
D. economic income
F. ethnic category
g. gender difference
4 Consumer behavior and consumer intention survey
A. commodity purchase and use survey: independent purchase, agent purchase
B. commodity popularity and market share
C. impression of commodities
D. loyalty to commodities
F. feeling of packaging and materials
g. response to commodity sales service attitude
5 Competition investigation
IV. investigation, analysis, quantification and prediction
problems and thinking
draw up one or more investigation plans according to the above packaging design market investigation methods to pave the way for the later packaging design investigation
Chapter VII classification of packaging materials
1 Paper packaging materials
2 Plastic packaging materials
3 Glass packaging materials
4 Ceramic packaging materials
5 Metal packaging materials
6 Composite packaging materials
7 Natural packaging materials
8 New environmental protection packaging materials

the main packaging paper includes paper bag paper, kraft paper, chicken skin paper, parchment, imitation parchment, cellophane, translucent paper, food packaging bag, tea bag paper, black opaque packaging paper, neutral packaging paper, etc
1. Paper bag paper is used for the packaging of cement, chemical fertilizer and pesticide, so it is also called cement bag paper. According to national standards, paper bag paper is divided into four product numbers: 1, 2, 3 and 4. The products are generally web paper, and flat paper can also be produced according to needs. The web width is 1100mm and 1020mm. Or it can be produced according to the order requirements. Generally, 4-6 layers of paper bags are sewn into cement packaging bags. In order to ensure that they are not easy to be damaged during transportation and bagging, the paper bag paper is required to have high physical strength, such as burst resistance, tear resistance, tensile strength, folding resistance, etc. in order to make the paper turn to resist the instantaneous impact stress during transportation, the paper bag paper is also required to have a certain elongation. In order to easily discharge the air from the rotation during bagging and avoid flying dust, the paper bag paper is also required to have a certain air tightness – in addition, the paper bag paper is also required to have a certain sizing degree to make it have good waterproof performance:
2 Kraft paper kraft paper is mainly characterized by flexibility, firmness and elasticity, and has large folding resistance, burst resistance and good water resistance. It is mainly used for packaging industrial products, mainly cotton wool textiles, hardware and electrical products, instruments, meters and various small commodities. Kraft paper is also commonly used as the hanging surface and lining of cartons, as well as the file bags and paper bags that require firmness. Some also include paper bag paper in the scope of kraft paper, which is called kraft paper for heavy packaging bags. Kraft paper can also be used as the base paper of sandpaper
3. Chicken skin paper chicken skin paper is a kind of flat and thin packaging paper with high gloss and toughness on one side. It is mainly used in the packaging of food and industrial products. It is divided into a, B and C. Specification of flat plate: 700mm × 1000mm,889mm × 1194mm,787mm × 1092mm, etc., or produced according to the requirements of the contract. The color of chicken skin paper is lighter than kraft paper. It can also produce chicken skin paper of various colors as required. Chicken skin paper requires high breaking resistance, folding resistance and certain water resistance
4. Imitation parchment imitation parchment is a kind of oil imitation paper, which is used for oil-proof and impermeable packaging of food, drugs, oil products and mechanical products with more oil. After super calendering treatment, the imitation parchment is translucent, with high gloss and tightness and oil impermeability. There are two kinds of paper: drum and flat plate. The width of drum is 770mm and the size of flat plate is 770mm × 1090mm, or produced according to the contract
5 parchment parchment, also known as vegetable parchment or sulfuric acid paper, is a translucent paper with high oil, water and air permeability; High grade packaging paper with high wet strength is mainly used for packaging chemical drugs, instruments, mechanical parts, oil and food, etc. The specifications of parchment products can be divided into flat paper and web paper. The size is not uniformly specified, and it is produced according to the requirements of users
according to different uses, parchment can be divided into industrial parchment and food parchment. The technical indexes of food parchment and industrial parchment are the same or similar, but the contents of heavy metals lead and arsenic are specially required not to be greater than 0.002% and 0.00015%
6. Cellophane cellophane is also called “cellophane” “, belonging to regenerated cellulose film. Cellophane is transparent and bright. It is suitable for transparent and beautifying packaging of medicine, food, textile, cosmetic crystal and other commodities. It can be used as the base paper of transparent adhesive tape.
cellophane has excellent transparency, and the transmittance to visible light can reach 100%: it has good air permeability, oil resistance and chemical resistance; it does not carry static electricity and is not easy to stick dust; it has good heat and cold resistance, and can withstand the temperature change from 190 ℃ to – 18 ℃ ; It has large longitudinal strength, small transverse strength and poor tear strength. It is suitable for packaging with tear shoulder seal: safe and hygienic, especially suitable for food packaging. The disadvantage of cellophane is poor dimensional stability, strong hydrophilicity, easy to adhere to each other in case of water and heat, and the water in the paper will be brittle after evaporation
cellophane is divided into a and B, and the colors are bleached and colored. The products are divided into board paper and web paper. The specification of flat paper is 1000 mm × 1150 mm、1000mm × 1200mm、900mm × l100mm、900mm × 500 mm, etc. It can also be produced according to the contract. Acid resistant dyes are required for colored cellophane; Cellophane used for packaging in direct contact with medicine and food shall not use additives harmful to human body, and the hygiene requirements shall meet the provisions of relevant national standards
7. Food packaging paper is used for food packaging. According to the types of food packaged, food packaging paper is divided into three types, namely type I, type II and ty
pe III
(1) type I food packaging paper, also known as candy packaging base paper, is suitable for candy packaging trademark paper after printing and waxing. According to the purpose, it is divided into three grades: A, B and C. grade A and B paper are used for mechanical sugar wrapping, and grade C paper is used for manual sugar wrapping. Candy packaging paper has good air permeability and water resistance, because it is used for mechanical packaging. There are special requirements for the tensile strength and tear strength of the base paper. There are two kinds of base paper: 24g /m2 and 28g /m2, which are generally web paper. Flat paper can also be produced according to the contract, with the size of 787mm × 1092mm or as specified in the contract, and the specification of web paper shall be as specified in the contract
(2) type II food packaging paper, also known as popsicle packaging paper base paper, is suitable for being used as popsicle packaging paper after printing and waxing. Popsicle packaging base paper products are divided into B and C. B is used for mechanical packaging of popsicles and ice cream, and C is used for manual packaging of popsicles and ice cream. The base paper of popsicle packaging paper is flat paper or Lane tube paper produced according to the order contract. The size of flat paper is 625mm × 1180mm, the width specification of web paper shall be produced according to the contract requirements
(3) type III food packaging paper type III food packaging paper is also known as ordinary food packaging paper. Ordinary food packaging paper is a kind of food packaging paper that is directly used for population food packaging without waxing. It is widely used in food retail market. Ordinary food packaging paper is divided into three grades B and C.D. there are two kinds of double-sided light and single-sided light. Its color can produce paper with specified whiteness or other colors according to user requirements. Ordinary food packaging paper is generally flat paper, and roll simple paper can also be produced according to the requirements of the same number. The size of flat paper is 889mm × 1194mm,787mm × 1092mm, and the specifications of other sizes of flat paper and web paper shall be produced according to the contract requirements
8 sheet wrapping paper sheet wrapping paper is a white thin wrapping paper with a specified amount of less than 22 g /m2: the sheet wrapping paper is divided into three types according to its purpose: type I is suitable for the inner lining packaging of high-grade commodities. It can also be used as carbon paper; Type II is suitable for lining packaging of general instruments and other commodities; III. It is applicable to commodity lining packaging
(1) type I tissue wrapping paper type I tissue wrapping paper was traditionally called tissue paper, and some also wrote tissue paper. Tissue paper used to refer to the thin and translucent paper used for gift wrapping. Now it is usually used as the inner packaging of goods in the packaging industry. For example, the waxed tissue paper is used as the liner of the flower packaging box, while the non waxed tissue paper is used as the inner packaging of flowers; Tissue paper can also be used for printing as thin dictionary paper
(2) type II tissue wrapping paper (postal cover paper) type II tissue wrapping paper is called postal cover paper because it was used as stamp backing paper and sealing paper for insured letters in the early years. It is a thin single-sided glossy paper. Its front gloss is required to be no less than 10%. The paper is compact, thin and flexible, with good transparency and high whiteness requirements. The post cover paper is mainly used for the lining packaging of some commodities, such as instruments, cigarettes, cosmetics, food, fruits, etc. it can also be used for packaging candy after printing and waxing. There are 19 g /m2 and 21 g /m2 in the quantity of postal cover paper, and the quality is divided into three grades: A, B and C. The sealing paper is flat paper, the color is reduced to white, and the flat size is. It can also produce sealing paper of other sizes or colors according to the requirements of the order contract
(3) type III tissue wrapping paper (thin glossy paper) type III tissue wrapping paper is the original thin glossy paper. According to the current national industry standard, its quality is divided into B and C. The quantification ranged from 18G /m2 to 24g /RN2. Its branching index should require a certain tensile strength. Although it has requirements for whiteness and dust, it is not high. The products are required to be slightly sized, or produced according to the sizing degree required by the order – the products are white flat paper with the size of, and can also produce paper of other specifications and colors according to the requirements
9. Black light proof packaging paper black light proof packaging paper is suitable for light proof packaging paper of photographic paper, film, X-ray film, 120 film and other photosensitive materials. According to the purpose, the black opaque packaging paper is divided into two types: type I and type II. Each type is divided into Grade A and grade B according to the quality. Among them, type I is used for anti light packaging paper for photographic paper, film film and X-ray film, while type II is specially used for 120 film fat light packaging paper. According to the use requirements, the black opaque packaging paper should not only have certain mechanical strength, such as crack length and tensile strength, but also have certain requirements of water absorption, scalability and surface smoothness. Especially in the hole limit, opacity and influence on the photosensitive layer of paper

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