Tuesday, April 23, 2024
Home xin Why do Ruixing coffee and Starbucks use the same cup and even the paper inner holder, from the shape to the material?

Why do Ruixing coffee and Starbucks use the same cup and even the paper inner holder, from the shape to the material?

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when it comes to freshly ground coffee, Starbucks was once an option we could not bypass, but today, everyone has turned their attention to a cup of coffee called little blue cup. “Who doesn’t love this cup?”, In the past half a year, there have been pictures of Tang Wei and Zhang Zhen holding a small blue cup in the elevator and in the circle of friends. It can be said that the little blue cup is on fire, and the subsequent “challenge” Starbucks event of the little blue cup has pushed the little blue cup to the forefront of the storm

in terms of brand awareness, Starbucks has a more profound sense than the small blue cup, but the late development power of the small blue cup cannot be ignored; In terms of price, the little blue cup is even better than Starbucks. Today, we mainly talked about the coffee taste that consumers are most concerned about. We found several coffee depth lovers to make a blind test. Let’s comment on whether the new “Internet blue” luckin coffee is qualified to challenge Starbucks

on the packaging materials, Starbucks’ packaging is very similar to that of luckin coffee. Both of them are a cup with a stirring rod placed in a paper cup holder and then put into a paper bag. Through comparison, it is found that the cups and even the paper inner holders used by them are almost the same in shape and material, except for green and blue

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the waves behind the Yangtze River push the waves ahead. If all new things want to be accepted by the public, they must first learn to attract the public’s attention. We should first enter the public’s field of vision in a familiar way

there is a very appropriate saying: “the Pacific Ocean is wide enough to accommodate China and the United States.” For the fast-growing Chinese coffee market, the same sentence can be said: “the Chinese market is large enough to accommodate Starbucks and luckin coffee.”

Pooh, of course, it’s because Starbucks is more famous, so Ruixing imitates it

because this is to express the same quality as Starbucks to others and customers.

there is something in it that confuses the real with the false. It looks more advanced. I think it’s from Starbucks

by comparison, it is found that the cups and even the paper inner holders they use are almost the same in shape and material. It can be seen that the suppliers they choose are almost the same

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